Education

Master of Professional Studies in Communication Design

AUG 2018 - MAY 2019, New York City
Parsons School of Design - The New School.

Bachelor of Arts in Design

JAN 2013 - DEC 2016, São Paulo
School of Higher Education in Advertisement and Marketing (ESPM).

Work Experience

Niu (formerly part of Ammo Varejo) / Senior Product Designer

APR 2023 – current, São Paulo
Working in a multidisciplinary team in this retail-focused digital product company. Including a POS app, website and backoffice panel, the team works to make sure the product is constantly being optimized and running smoothly for our clients, currently Ammo Varejo and Grupo Ri Happy. I work as one of the main Product Designers across all aspects of our products, ensuring consistency, innovation and performance.

Work & Co. / Interaction Designer

JAN 2022 – SEP 2022, São Paulo
Collaborated in different projects for clients both in Brazil and international, creating new digital products focused on the needs of clients and users. Participated in Concepting and Detailed Design, including designing wireframes, visual assets and user concept-testing.

Accenture Song (Fjord) / Interaction Designer

JUL 2020 – DEC 2022, São Paulo
Designed new products and redesigned existing flows for multiple clients in varying teams. Clients were diverse, ranging from communication and financial services up to customer service bots. Collaborated in different steps of the projects, including first concepts to finalized screens and prototypes.

Frog / Interaction Design Intern

JAN – APR 2020, New York
Worked as a full-time interaction designer in an active program with a client-project team. Collaborated in all stages of the program, especially providing high-definition interactive prototypes. Participated in internal and client workshops.

Filmr / Product Designer

MAY 2019 - JAN 2020 (Remote)
Worked with a multidisciplinary team to conceptualize, design and deliver new features in a video-editing app. Conducted user research and usability tests for a new product. Designed wireframes and user journey maps and UI iterations.

DigitalDesign.NYC / UX Design Intern

APR - JUN 2019, New York
Conducted research for a new app, revamped the UI and UX of existing products, and created and managed digital ads.

IDEM Branding / Graphic Designer

FEB 2017 - JUN 2018, São Paulo
Designed visual content for campaigns of existing clients, while also developing concepts for new brands and their visual identity.

Additional Experience

Urban Exchanges / Co-Founder and Active Volunteer

JAN 2016 - JUN 2018, São Paulo
Co-founded a group that executes activities with Refugees assisted by “Mission Peace” – an institution and home for recent arrivals. Planned and led monthly project outings.

São Paulo’s Israeli Congregation

JAN 2010 – DEC 2015, São Paulo
Responsible for communication, logistics and event planning, while also working as a non-formal educator of children from 7 to 15.

Skills

Design research
User interviews
Framing UX Problems
Discussion Guide
Interview Note-taking
Research Synthesis
Usability Testing
Wireframing
User Journey mapping
Concept Development
Information Architecture
Design Systems
Visual Design
Experience Design
Rapid Prototyping
Animation Principles
Accessibility for UI and UX
Responsive Web-design
Mobile Apps Design
Design Thinking
User-centered Design

Tools

Figma
Figma Prototyping
Principle
Protopie
Keynote/Slides
HTML/CSS
Illustrator
Photoshop
Indesign
Premiere Pro
After Effects